Aerin Lauder, Estee Lauder’s granddaughter, founded her lifestyle brand in 2011 and has since been popular for her cosmetics, home items, jewelry and purses. The house is expanding their offer to include perfumes and is launching five of them in 2013. - Gardenia Rattan, Amber Musk, Lilac Path, Ikat Jasmine, and Evening Rose will launch in November. The creator wanted to provide a scent for each mood and time of year.