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History and background of Benetton. Luciano, Giuliana, Gilberto and Carlo Benetton, launched the activities of the Benetton Group in 1965. The company is today present in about 120 countries around the world. Its core business is clothing with the fashion-orientated United Colors of Benetton and Sisley brands, The Hip Site, the brand for teenagers and the sportswear brands

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